15 November 2021

A Gold German Design Award for brand identity Stichting Lezen en Schrijven

German Design Awards 2022

We are proud and delighted to announce we won a German Design Award for the brand identity of Stichting Lezen & Schrijven. The jury praises the exemplary branding, which approaches those with literacy problems, as well as the color palette of the brand, as it underlines humanity and diversity.

Stichting Lezen en Schrijven
Stichting Lezen en Schrijven

Edwin van Praet, Creative Director: ” I am incredibly proud the German Design Awards have found our work and awarded us with a Gold Award in the category Brand Identity. Especially for our work for Stichting Lezen & Schrijven, as their mission is so important and relevant in today’s society. It is our 6th German Design Award, but it is really the cherry on the cake after winning an IDA and Graphics International Award.

One in five European adults has difficulties reading and writing. Stichting Lezen en Schrijven’s mission is to reduce and prevent literacy difficulties in the Netherlands and Europe. They asked Total Design to revitalize their brand identity to increase their accessibility and recognizability for a broad audience. And bring coherence to the brand, ensuring sub-brands and campaign materials are recognizably theirs. Want to know and see more? Read the whole case here.

A strong and exemplary branding, which actively approaches those with literacy problems, thereby making a relevant contribution to society.

— Jury Report - German Design Awards