Total Design is not only our name; it is our work, our mentality and our philosophy
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Gorilla IT
Gorilla IT designs, develops and delivers IT that moves organizations forward. In doing so, they deliver perfect-fit technology that pushes boundaries. Using a structured approach and the keen insights of their experienced team, they can quickly identify a client's IT issues and realize and implement the perfect solution. Only the branding solutions remained to be seen.
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TÜV NORD GROUP
A global rebrand to modernise and unify an iconic German rooted organisation.
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Firda
Moving forward together. From 2023, Friesland College and ROC Friese Poort will merge as one large educational institution, giving them the right scale to really make a difference in the region. Offering courses together is not only efficient, but above all more visible and recognizable for the outside world.
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See the 1930s and World War II through the eyes of a Jewish boy.
Total Design developed a storytelling website with interactive animations focussing on the tragic life of Alex Kan, a jewish boy growing up in the 1930s in Amsterdam.
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Essange Reagents: a vital contributor to patient care
Sanquin Reagents is a vital contributor to patient care through the development and production of blood group and immune reagents, which are necessary materials for diagnostic research and drug development, among other things. In 2022, Sanquin Reagents was acquired by Gilde HealthCare and is now ready to take the next steps as an international manufacturer. They aim to establish a leading position in reagent development with the higher goal of aiding patients. Therefore, Sanquin Reagents needed a new name and a new visual identity.
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LTO Netherlands. Good food, beautiful greenery and strong entrepreneurship.
LTO Netherlands has earned a reputation as a staunch advocate for farmers and market gardeners in the Netherlands, tirelessly promoting their economic and social interests with great success over the years. However, the current polarised landscape of transitioning towards sustainable agriculture and horticulture demands more from us.
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AFS - We help money improve the world
Repositioning AFS, a leading traditional broker located in the old stock exchange building in the heart of Amsterdam.
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Amsterdam Light Festival
Amsterdam Light Festival is a yearly held light art festival in Amsterdam. With the goal of reaching a large and diverse audience and addressing contemporary challenges of inhabitants and visitors of the city. They are able to achieve this by presenting light art in the public space, in the urban and in the digital world.
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HEMA Health Insurance - Branding & Campaigning
HEMA and Total Design launch a new campaign for the HEMA Health Insurance with a very special customer...
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Every shot counts
We have been dealing with COVID-19 in the Netherlands since March 2020, and have already had three outbreaks resulting in lockdowns. In 2021, the House of Representatives did not want another outbreak after summer. For that reason, a legislative amendment was prepared that would make quarantine mandatory after returning from a high-risk area. To verify that obligation, a quarantine declaration was devised that had to be filled out by travellers.
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Less absenteeism starts with 3 words
How to positively build the brand Nationale-Nederlanden by creating awareness of the importance of mental fitness in relation to illness and disability. We do this by asking: "How are you?"
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Online Campus VU Amsterdam
A campus offering different services online. Activities such as meeting, relaxing, reflecting, conversing, and more. But the online campus also adds experience to the online websites and services of the VU.
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A new strategy requires a modern and open visual identity
Total Design developed an adjusted visual identity for HEMA that seamlessly connects with the strategic course of HEMA.
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Intoleran: conquering the world with a new brand
Intoleran is an international provider of food supplements for people with food intolerances. Total Design developed a new name, design and communication that emphasises the positive impact of the product as much as possible.
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DPG Media: development of a branded content platform
TD developed a branded content platform for DPG Media. Customers such as Vodafone, KLM and Renault post content here that is developed together with DPG Media and Total Design and distributed in the network of DPG titles.
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AIMMS has more satisfied customers thanks to UX
We developed an accessible user experience for AIMMS, market leader in optimisation software, with clients such as Heineken, EasyJet and Nike. Result: 40% more time spent using the software.
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300% more clients for ArbeidsmarktInZicht
Increasing the number of clients of Etil and time spent on their website by introducing a new brand name and high-tech dashboard.
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'Unbanking' a bank
A global design exercise at all touchpoints brought the ING brand in line with the new strategic brand positioning.
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Want to become an influencer?
We can confront young people with the consequences of mass consumption by addressing their responsibility in their own language. In doing so, we appeal to them to make a positive impact on the future and thus make a difference.
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The Dutch Hunting Association
Your identity and your image should basically coincide. At least if you manage to be who you are and the other person sees you the same way. But your image is never entirely in your own hands. There is always 'noise' on the line of communication and external factors also influence your image. But what you really don't want is pure contradiction. As in the case of the Dutch Hunting Association
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Vesteda: a sense of freedom and future
The move to new headquarters in Amsterdam was a good time for housing investor Vesteda to redefine itself.
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KNZB: opening up the closed world of the professional swimmers
Design as a mirror of your identity and as a catalyst for change and renewal. Starting from your core values, which form the basis for the attitude, behaviour and communication of your employees. The goal of the new corporate identity is to ensure that your organisation remains current and is able to attract new target groups.
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For You. For Me. For Life.
Sanquin is the Dutch organization that is responsible for the blood supply in the Netherlands. Together with about 400,000 donors, they save about 80,000 lives every year. But there's more. Sanquin offers complex diagnostics and reagents and is a high-quality research institute. Sanquin is at the heart of society, and just like that society, Sanquin is also changing. Total Design contributed to this transition in close collaboration with Sanquin.
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Museum with Schwung
‘Van ós’ means ‘from us’ in the Limburg dialect. And that is what the Limburg Museum is: a reaching out, a connection, a sharing of experiences. For everybody inside and outside Limburg. Together with this ambitious museum in Venlo, Total Design developed a particularly outspoken positioning, branding and communication.
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Accessible to a broad audience
Increasing accessibility and wide recognition for a topic of social importance as well as the organisation dedicated to addressing it. Clear colours and simple illustrations reinforce one another. And together strengthen the identity of Stichting Lezen en Schrijven.
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Connection on the railway
ProRail is facing the biggest challenge in its 180-year history: within ten years, up to 40% more passengers will be transported by rail, and freight transport will grow by 50%. To make this possible, the right people are needed who are attracted by an inspiring employer brand.
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How APG makes retirement accessible
New pension legislation gives participants much more control over their pensions. This requires APG to step forward and keep participants and employers much more informed.
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Dafang Holland Creative Village
Dafang is one of 150 traditional Chinese rural villages in Jinxi County Municipality in southeast China. As in many places in the world, the countryside in China is facing a population decline. China is making an enormous effort to revitalize its deserted countryside. The stimulation of rural tourism has an important place in this effort. In this context, Jinxi County council has asked the Dutch IVEM to transform one of its villages into a tourist attraction where the younger generation of Chinese urbanites would like to visit. IVEM chose Total Design to design the village’s new visual identity.
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Utrecht Marketing
Utrecht Marketing needed a new corporate identity, a further development of the style that we already developed in 2009. The corporate identity had to be renewed because the playing field in which Utrecht Marketing finds itself has become increasingly international. The objective of Utrecht Marketing is to stimulate economic growth and strengthen the substantive values of the city brand. This means that the new corporate identity is not only aimed at residents and visitors, but also at (international) companies and talent.
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New branding for the oldest fund in the Netherlands
As of 2021, The Royal Epilepsy Fund and De Epilepsie Vereniging joined forces as one team: EpilesieNL. It’s the perfect time for a completely new and unique branding and marketing approach. The aim of the merger is to maximise research, recruitment and communication, and bring people together. One in 100 people has one of the 2,500 types of epilepsy. Seizures are brought on by a sudden, temporary disruption of the electrical activity in the brain.
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An app that lets young audiences experience the collection
Again and again, museums find themselves confronted with one question: how do we interest and attract a young audience? The Hermitage Amsterdam decided to face this question by creating an online and live game which allows users to engage with the Hermitages' collection in a novel and fun way. In order to translate the concept from a good idea into a playable game, the Hermitage Amsterdam chose Total Design as partner for the design and development.
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Your perception is constantly shifting
"As far as your mind is concerned, nothing happens the same twice, even if in every technical sense, the thing is identical. Your perception is constantly shifting. It doesn’t stay in one place." – Brian Eno
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A sober identity with a strong recognisability
Total Design designed the logo and look and feel of the Individual Compensation Committee of the Dutch Railways (Commissie Individuele Tegemoetkoming NS)
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The crowd map that provides space
On June 1st 2020, after the first corona wave, the Netherlands ‘opened up’ again step for step. More and more restrictions were lifted and it became increasingly busy in public places, also in Rotterdam. The municipality of Rotterdam wanted to do everything they possibly could to ensure that this took place safely.
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Online campaign to raise pension awareness. And awareness of BeFrank.
Thinking about your pension, even it is still a long way off, is not something we do every day. In most cases, your pension is arranged for you by your employer and, as a result, most people are not very aware of their pension situation. But lack of insight into your pension can lead to making wrong choices that can have far-reaching consequences for later. Total Design worked on a campaign for pension administrator BeFrank.
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Everything that starts small, can become big
What started with a small request to place Bellingcat's donate-button on top of their page ended up in an entire website redesign.
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World leader in micro-precision
New brand for world market leader in micro-precision components.
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Uniting 3 public channels, for 4 million viewers
How do you give the three major public TV channels, each with their own profile, their own visual identity — without losing sight of the overarching identity. And without forgetting to guide 4 million daily viewers quickly and without distractions to the dozens of programmes from 9 different broadcasters, each of whom must also get the space to profile themselves.
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From functional to feel good
A new look for Sky Radio, the #1 non-stop music station in the Netherlands.
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Storytelling in Offshore Engineering
A targeted content marketing campaign, strengthening the position of GustoMSC as a thought leader in the international offshore market.
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A global brand for one day
30 April, 2013 saw the inauguration of the Netherlands’ new king. Some 1,100 journalists and TV stations, and camera crews from 50 countries reported the event.
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Van Gogh’s brushstroke at the base of the branding
Following a deep-dive into the artist's work, we were struck by the simplicity of the brushstrokes in his famous painting, The Wheatfield. This served as the basis for the new visual identity of one of the world’s most visited art galleries, The Van Gogh Museum.
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Repositioning the Netherlands’ largest insurance company
In 2014, what had previously been ING's insurance business, went public as an independent insurer. NN was the largest IPO in Europe since 2007, and an immediate success. Total Design developed the new brand identity for the IPO.
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How we feed the megacities of the world
Dutch Greenhouse Delta is an initiative of the Municipality of Westland and a number of international horticultural companies. The platform was created to meet the increasingly pressing demand from the world's major population centres for sufficient fresh, safe and healthy food.
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How DNB became visible again
The challenge was to win back people’s confidence after the financial crisis, without being too conspicuous about it.
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From cooperative to global company
Thanks to a full rebranding, Royal FloraHolland now not only appeals to its members but has been transformed into a market-oriented global company.
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15,000 alumni follow Radboud University every week
A technical content platform and cross-media campaigns have turned alumni into an engaged community of 20,000 members who can help Radboud University.
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A university with a message
Rather than a classic recruitment campaign, Radboud University opted for a completely new and daring repositioning. Reflected in a short film with the look-and-feel of a thrilling Hollywood trailer.
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An engaging corporate story
Translation of the new vision of the Rijnland Water Authority into a clear communications strategy, enabling the water authority to focus on collaborating with stakeholders and citizens, and safeguard our water safety.
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Effective UX for GrowWork Group
By combining a multi-niche strategy with an automated basis, GrowWork can communicate effectively with diverse target groups via different labels to offer a seamless user experience.
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From recruitment agency to tech community
For the transformation from recruitment agency to technology community, we developed a new identity for Evoke. An identity that attracts, connects and retains technology talent.
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Dirk’s message
No complicated promotions for supermarket chain Dirk. Just a strong campaign that communicates what Dirk stands for: that day in, day out, the customer can find everything they want for the very lowest prices. That’s the message of Dirk.
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A special Atlas for Utrecht
The U10 - Atlas Regio Utrecht (U10 Utrecht Regional Atlas) has been developed as a cornerstone of the spatial and economic course the region of Utrecht will be taking. The Atlas offers strategic and operational information to provide insights into how the region can be developed in a robust and resilient manner.
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The spotlight on VBO’s activism
The strategic repositioning of the VBO, the professional association for estate agents and surveyors professional association comes to life through a variety of thematic campaigns.
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Code in motion
A new flexible visual identity ensures DGTL is recognizable worldwide, but that each country can also develop and produce its own style.