From functional to feel good
A new look for Sky Radio, the #1 non-stop music station in the Netherlands.
Sky Radio is the #1 non-stop music station in the Netherlands, with a weekly reach of 3 million listeners and a strong functional profile: well-known music, no DJs. To give the brand more emotional weight, we’ve given Sky Radio a new look.
The logo, colours, typography and design language have been given a new look that makes the identity of Sky Radio stronger: Sky Radio for a positive and relaxed feeling, a feel-good brand for men and women alike.
More impact, more freedom
The images of the artists, the style, the colours and the backgrounds form one whole. As a result, examples have more impact. It also gives the brand much more freedom to play with the elements, making Sky Radio a lot more versatile and colourful. Exactly the things it stands for.
Want to know more about this case? Get in touch with Hugo!
- Hugo van den Bos
- Partner / Head of Branding
- (+31) 06 51 14 11 36
How can we help you?
Total Design believes in the power of difference. Different people from different disciplines: technology, communications and branding working together to help brands develop and grow.Get to know us