AIMMS has more satisfied customers thanks to UX
We developed an accessible user experience for AIMMS, market leader in optimization wat voor software (ging toch over distributie/logistiek)? software, with clients such as Heineken, EasyJet and Nike. Result: 40% more time spent using the software.
Market leader in advanced optimization software
Thirty years ago, AIMMS began making software to apply mathematics to complex business processes, and so optimize results. Since then, the company has grown to become a market leader in the field of Prescriptive Analytics software. While AIMMS’ underlying technology remains unparalleled, the interface and User Experience (UX) of the applications no longer met the expectations of today’s user.
Clear, intuitive interface design
Based on a long-term innovation roadmap, we have devised, designed and implemented interface components, such as the ‘AIMMS button’. This unleashes the mathematical power of the software to generate maximum value for users.
In the past, users needed a lot of technical knowledge to use the software effectively. The clearer and more intuitive interface makes AIMMS software accessible to increasing numbers of users, in line with the brand promise of ‘Democratising Analytics’. By optimizing the software with user-friendly functions and an attractive design, 40% more time is spent actually using it.
Since its optimisation, users of AIMMS software and apps have enjoyed a much better experience.
User experience and convenience come first
Following two years of intensive collaboration, the AIMMS software now offers a completely new experience, with more user-friendly features and an attractive interface. And as new applications are developed, UX and ease-of-use are now taken into account from the get-go.
All UI components and design principles are laid down in the AIMMS Design System, which developers can use to take the applications’ UX to a higher level. This in turn lets customers building applications with AIMMS technology, such as Shell and FujiFilm, benefit from better design.
We work with AIMMS on a daily basis to further develop the software and give more and more companies access to the mathematical power to optimize their business processes.
Want to know more about this case? Get in touch with Eric!
- Mark van de Net
- Head of Innovation
- (+31) 06 10 71 24 89
How can we help you?
Total Design believes in the power of difference. Different people from different disciplines: technology, communications and branding working together to help brands develop and grow.Get to know us