Challenge

As long‑term reporting partner, TD Cascade has supported PostNL for over five years in the continuous development of its corporate reporting, where concept, design and technology come together. For the 2025 Annual Report, the key challenge was to further refine the existing reporting foundation while migrating to Workiva as the central reporting platform.

Together with PostNL and Workiva, TD Cascade explored how the design capabilities within the tooling could be expanded towards a richer visual palette, without compromising efficiency or control. The challenge was to strike the right balance between ambition and feasibility: innovating and digitalising the report, while keeping the production and publication process manageable, scalable and future‑proof.

Idea

Starting from this balance, we developed a generic and reusable reporting setup in which Workiva functions as the single source of truth. Content is managed centrally and used both for PDF production within Workiva and, via an API, published directly to the web.

TD Cascade translated this setup into flexible design templates, stylesheets and reusable web components, ensuring one consistent design system across channels. This enabled content to be published simultaneously in different formats, while remaining fully editable and aligned.

In parallel, a bespoke reporting website was developed, bringing all reporting together in a coherent digital environment. The website combines a central reporting hub with a more in‑depth online reporting experience.

Result

The endresult is a modular and future‑proof reporting environment in which the PDF annual report and the online reporting website are built from one consistent structure. Content is centrally managed, fully editable and reliably published to both PDF and web, ensuring clarity, accessibility and consistency across channels.

Charts and visuals are driven directly by data sheets and remain fully editable within Workiva, enabling efficient and reliable updates. Continuous design reviews throughout the process ensured strong brand alignment, accessibility and design quality.

This integrated publication flow allows content to be managed once and published quickly, accurately and consistently across multiple channels. The generic Workiva integration and modular setup also make the solution easy to further develop and broadly applicable to future reporting needs, providing a sustainable foundation for transparent, data‑driven and digital corporate reporting.

View the online reporting website here: https://annualreport.postnl.nl/