EpilepsieNL
Epilepsy disrupts lives
Challenge
In the Netherlands, around 200,000 people live with epilepsy, and every year approximately 11,000 new diagnoses are made. The Royal Epilepsy Fund and the Epilepsy Association of the Netherlands decided to merge and continue as one organisation under a single name: EpilepsieNL, to strengthen research, education, and community.
The challenge: how to translate this merger into a strong and recognisable brand that conveys the urgency of epilepsy, avoids clichés, and effectively engages patients, healthcare professionals, and the general public.
Idea
TD shaped the new identity around one powerful metaphor: disruption. During an epileptic seizure, life is suddenly interrupted; time seems to stand still while the world moves on. This concept is expressed through a ‘stretch effect’ in the logo and visual language, movement, and dislocation, making the core message tangible. Everyday scenes are used to show the unpredictability of epilepsy.
The identity uses lavender purple, directly referencing International Purple Day. The colour and scent of lavender have a scientifically proven connection to calmness, recovery, and neurological stability, precisely the themes at the heart of EpilepsieNL. Thus, the colour aligns not only symbolically but also physiologically with the target group. Alongside the identity, Total Design created a renewed website, communication strategy, social branding, and campaign formats, all designed for maximum impact and reach.
Result
The rebranding gave EpilepsieNL a powerful visual and strategic new start. The new identity was awarded a Bronze award at the International Design Awards.
The brand is now future-ready: one clear platform for people with epilepsy, their loved ones, professionals, and donors. Thanks to the new identity and communication strategy, visibility has grown, the community has strengthened, and research support continues to increase. EpilepsieNL now speaks with one recognisable voice: clear, impactful, and unifying.
Quote
“I’m very happy with our new inspiring visual identity and clear website. TD has captured the essence of the condition in a striking and meaningful way through design, bringing together all their disciplines to help us raise more funds for a better life for people with epilepsy.”
Awards
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