Nederlands Kamerkoor: creating a visual identity, Total Design case

Nederlands Kamerkoor

How do you give sound an image?
Nederlands Kamerkoor

For the 80th anniversary of the Nederlands Kamerkoor, the challenge was: ‘How do you give sound an image?’

The world-renowned Nederlands Kamerkoor (Netherlands Chamber Choir) has a very wide-ranging repertoire, from baroque to post-modern experimental music.

To capture the emotions evoked by the music and the singers, we let the singers themselves play the main role in our creative concept.

The campaign drew lots of attention and appraisal during the anniversary and helped build even more recognition for one of the most appreciated choirs in the world.