As an extension to their existing retail and wholesale operation, Russo’s, the first Slow-Food based L’Osteria, has been opened in the city centre of Leiden.
Russo’s is characterised by his own perky style and unique dishes. Our challenge was to create an all Italian food experience tickling the taste buds of the Dutch customers. Ornamental symbolism and 18th century engravings creates a historical connection to the fruit and vegetable portraits of the 16th century Italian painter Arcimboldo. The ingredients of these traditional Italian products are the main characters of the story, creating a brand identity that is all about taste.