Our creative team explored Van Gogh’s work with the amazing curators at the museum. After indulging ourselves in the rich work, we went for one brushstroke from the Het Korenveld (The Cornfield)-painting. This single stroke became a core of the visual identity.
We chose the four primary colours from two of the most iconic masterpieces: Zonnebloemen (Sunflowers) and Amandelbloesem (Almond blossom). Eight additional colours from other works completed the colour palette. With this ‘footprint’ a world of possibilities opened up to us.
The simple, black and white logo refers to Gerrit Rietveld’s original design for the museum and forms a powerful contrast to the intensity of Van Gogh’s work. The quotes from his personal letters gives a glimpse into his world and his drive to create art that would stand the test of time.