Evoke is a tech hiring agency transforming into a technology community, to stay on top in a competitive market. A rebranding was needed to facilitate this transformation.
We rebranded Evoke as a ‘challenger brand’. The company challenges the market place, it isn’t afraid to commit to talent and links to ambition and opportunity.
Evoke’s brand states: ‘Your development is the answer to the client’s question. So, we center you!’ With this distinct statement the brand shares its values and aspirations with the tech community. From that perspective this challenger brand is also a mentality brand.
Thus, we created a brand that also arouses an emotional attachment: I am Evoked in every possible way. I am fit. Successful. Fresh. Cheerful. Fun. Happy. Valuable. Nice. Festive. Prosperous. Generous. Healthy. Smart. Together.