The company was founded in 1862 and has a long and rich history. Today, they are a global market leader in the offshore business.
The offshore energy market is complex and even though demand for fossil energy sources increases now, it will lose ground to sustainable sources in the long term. GustoMSC plays a key role as a thought leader on the market, using its know-how and technological excellence to solve these future environmental challenges.
Our strategic team supported in developing their business segmentation to ensure a better return on investment as well as an efficient future proofed R&D process.
This new business strategy was then translated into an emotionally relevant brand identity, combined with a customer-focused marketing- and communication strategy.