Although the world’s largest office supply chain, Staples is not very well known among European customers. Staples challenged us to develop a communication style to connect to their European audience.
The speech bubble derived from the characteristic staple logo and forms the foundation of the visual style. It ensures unmistakable brand recognition through the line, even when the logo is not showing.
To attract and connect to the European customers we translated Staples’ international pay-off ‘Make more happen’ into a witty communication style.