Royal FloraHolland, a cooperative of growers of flowers and plants, has been in existence for 117 years, having since developed into a global marketplace with 4,500 members. Annual turnover amounts 4.5 billion euro.
In line with the new strategy that was developed in 2015, Total Design came up with a new identity and branding.
Together with Royal FloraHolland we presented the cooperative as a smart, innovative and ambitious organisation:
“Flowering the world, planting seeds of opportunity for our members.”
In response to this positioning we developed all the touch points and brand formats & resources.