GrowWork Health

Campaign leads to new house style

GrowWork Groups' operating company GrowWork Health wanted to grow in the target group 20 to 35 years. Total Design was asked to develop a campaign. Eventually a new house style was added.

GrowWork Group supports organizations that operate in the public sector with finding the right people for the job. In healthcare, housing corporations, government and education. The strength of the company lies in the team-oriented approach: as an employee of Growwork you are never alone, but always part of a group.

GrowWork Groups’ operating company GrowWork Health wanted to grow in the young target group (20 to 35 years). In terms of reach and conversion. Total Design was asked to develop a campaign. Eventually a new house style was added.

Unique process

Central to the campaign, which we developed together with The Brand Hotel, was this ‘team spirit’. We have captured this concept in a clear style, by using many portraits. The employees -and their stories- form the campaign. In the end, this has also become the new house style. Actually quite unique that these two processes have taken place simultaneously!

The campaign relies heavily on social media, where we tap in on the networks of (potential) employees. In addition, Growwork visits the colleges of higher education, armed with a coffee cart, looking for students who want a (supplementary) job in healthcare.

The campaign has just started, but was well received by GrowWork Health's current employees. They think of the campaign as fresh, dynamic and young.

Campaign resources: website, social media channels and a smart activation to colleges.

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