Total Design case: campaign and corporate identity for Growwork

GrowWork Health

Attracting the right people

GrowWork Health aims to grow in the 20 to 35-year segment. Total Design was initially asked to develop a campaign, but ended up redesigning the whole brand.

GrowWork Group supports public sector organisations that operate in healthcare, housing corporations, government and education. They help their clients to find the right people for the right job. Their strength lies in the team-oriented approach: as an employee of GrowWork you are always part of a group.

Central to the campaign was this ‘team spirit’. We captured the concept in a distinctive style, using iconic portraits. The employees and their stories created the campaign. Campaign resources: website, social media channels and a smart activation to educational institutions.

This brand-led communication concept proved strong enough to later be transformed into the new visual identity of GrowWork Health.