In 2015, this huge event started in Utrecht, obviously a key project for the Utrecht citybranding program. Utrecht is renewing it’s centre and aims to be the city of ‘knowledge and creativity’. The big idea for our concept is therefore ‘vitality’.
Total Design also developed the Tour de France Utrecht website, event dressing for ‘La Nuit du Tour’ and a special edition of the Thalys high speed train.
With this big event, Utrecht attracted a lot of international coverage, not to mention all the additional visitors to the city.
