Dashes and dots

Creating an industrial feel for a music festival
DGTL rebranding

DGTL is an electronic music festival in Amsterdam, Barcelona and São Paulo.

DGTL takes place in industrial areas, curating a cutting-edge combination of electronic music and conceptual art performances.

All with a strong focus on innovation and sustainability. In Amsterdam, DGTL is the remarkable season opener. For two days, it boasts six stages and a colossal line-up, with more than 80 artists and 40,000 visitors.

Using morse code, we based the entire identity on dashes and dots. Furthermore, we introduced an industrial feel. Not rusty and rough, but the classy and sleek cuts of the Bauhaus industrial movement. Light was added as a third feature.

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