De Persgroep’s online magazines and newspapers have a wide reach, both national and regional. With branded content, online advertising becomes interesting for a variety of advertisers.
However, producing branded content can be a costly and time-consuming process. To be successful, De Persgroep needed a new strategy.
Total Design created a way to make it cost-efficient and scalable. Our team prototyped an online toolbox, equipped with a lot of content ‘blocks’. Advertisers can now quickly set up their content: