With the rise of mobile devices and SaaS, consumers have come to expect applications with a more refined interface. Led by their vision of democratising prescriptive analytics, AIMMS felt the need to take a leap forward. While its underlying technology is second to none, the visual design and user experience of its applications did not meet the demands of today’s users.
AIMMS gave our digital team a straightforward request: “Help us make our apps look awesome.” In an intense pressure-cooker-session week in AIMMS’ Seattle office, we laid the groundwork for a long-term innovation roadmap.
After a year of close collaboration with Total Design, AIMMS software now has an appealing visual language and user-friendly features. All their new applications have user experience design ingrained from the get-go.
We continue working with AIMMS on a weekly basis, to give more companies access to its powerful mathematical modeling to drive further business growth.