From complex data to user friendly apps: AIMMS case Total Design


Prescriptive analytics software made simple
logistics complex data AIMMS case Total Design

Thirty years ago, AIMMS started making software that solves real-world business problems, using mathematical modeling. Since then, the company has grown into an industry leader. Its powerful applications are used by major enterprises worldwide to optimise their supply chains and business processes.

With the rise of mobile devices and SaaS, consumers have come to expect applications with a more refined interface. Led by their vision of democratising prescriptive analytics, AIMMS felt the need to take a leap forward. While its underlying technology is second to none, the visual design and user experience of its applications did not meet the demands of today’s users.

AIMMS gave our digital team a straightforward request: “Help us make our apps look awesome.” In an intense pressure-cooker-session week in AIMMS’ Seattle office, we laid the groundwork for a long-term innovation roadmap.

After a year of close collaboration with Total Design, AIMMS software now has an appealing visual language and user-friendly features. All their new applications have user experience design ingrained from the get-go.

We continue working with AIMMS on a weekly basis, to give more companies access to its powerful mathematical modeling to drive further business growth.

Gertjan de Lange, product owner AIMMS demonstrating the prototype at the end of the pressure-cooker sessions.

"The collaboration with Total Design has been fantastic, from day one. The team immediately understood what was needed and came with concrete and innovative ideas. I believe that we can use this to increase the value of our product. The first signs are very positive."

Gertjan de Lange, product owner AIMMS