Total Design wins two awards in the Branding Competition at Graphis, the international magazine for visual communication in New York. There’s Gold for Evoke and silver for Sportpark Zuiderpark.
Evoke is transforming from a hiring agency into a technology community. Total Design facilitated that transformation by creating a mentality brand to reflect the values and aspirations that the community is based on. The result: a brand that can turn in all dimensions, and take on a number of patterns and colours. The entire corporate identity carries the core brand proposition: You are key. Evoke centers you.
The new sports centre in the Hague, Sportcampus Zuiderpark, aims to have both a regional and an international attraction. It invites everybody to “Kom verder”, which in Dutch simultaneously means, ‘Come in’ and ‘Achieve more’. Sportcampus-Zuiderpark identity facilitates the centre’s social, educational, and sports ambitions.