Daniel Salzer joins Total Design as new Strategy Director

We are very happy to announce that Daniel Salzer will be joining us as our new Strategy Director.

Daniel has a background in consumer and trend analysis and has over the years crafted brand strategies and creative concepts for a long list of successful A-brands. His resume includes outstanding work for clients including the Coca-Cola Company, Danone, JDE, Ericsson, Essity and McDonalds.

Harry Smeets, CEO: “We welcome Daniel on board. His vast experience as a brand strategist in the FMCG market will be a great contribution to our diverse team of thinkers and creatives.”

Daniel Salzer: “I am deeply honored and very excited to be part of Total Design. I am thrilled to join this talented team and continue helping our clients to make their brands more emotionally relevant, iconic and successful.”

About Total Design
Design agency Total Design was established in 1963 and focuses on integral design solutions for business and non-profit and with a strong social signature.
Total Design currently works for clients such as De Persgroep, ABU, Nationale Nederlanden, Océ, GustoMSC, Dynniq, Renewi, GrowWork, the Municipalities of Utrecht, Rotterdam and Amsterdam, various government ministries, TU Eindhoven, the VU, Tergooi Hospital, NPO, the Heart Foundation and Sanquin.

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