Advertising agency TheBrandHotel becomes part of Total Design

The acquisition fits within the strategy of Total Design to create value for customers from a total approach and with a multidisciplinary view. With this move, Total Design now has a fully-fledged branch of ‘campaigning’.

The creative management of ‘campaigning’ is formed by Peter Clercx, Yvo Bronsvoort and Martijn van den Brakel. Previously, they worked as creative directors for agencies such as PPGH / JWT, Doom & Dickson, Etcetera and Publicis.

Yvo Bronsvoort: “It is a challenge to be relevant at the core of the brand and to offer consumers real added value, which we can now offer through multiple disciplines. So you will not only come up with surprising solutions, but also with solutions that fit together perfectly. It all ads up.”

Harry Smeets, CEO of Total Design: “We have spent a year getting to know each other, because ‘campaigning’ from a design-point of view is a new way of working. Now, we are confident that this new component of Total Design will be a success.”

Total Design has already collaborated with TheBrandHotel for, among others, the Ministry of I & W, JSConsultancy, POSG and GrowWork Group. Soon a number of new customers will be announced.

From left to right: Peter Clercx, Martijn van den Brakel and Yvo Bronsvoort
Image: Aatjan Renders

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