Changing the world, one piece of plastic at a time
Changing the world, one plastic at a time. Wahu (short for Waste Hub) is a waste management system that brings good to people and planet by encouraging people to collect plastic waste and earn money.
Being a start-up company operating in Indonesia, we created a visual identity that reflects both cultural and brand aspects.
Starting from the logo, we’re empowering people to pay attention to surroundings and take actions for a more regenerative future. The roundness inside the logo and typeface delivers an accessible and inviting presence that cheers you on.
Inspired by the streets and nature in Indonesia, we mixed bright colors with natural tones, being full of life and flavors.
People are surrounded with plastic objects in daily life, so choosing plastics as the main visual elements is bringing Wahu closer to the audience while displaying their business purpose at the same time.
Next to the overall design guideline we developed the website and designed their collection containers, which will be placed on prominent areas around Indonesia.
Here are some images from Wahu’s waste collection points in Jakarta, Indonesia.
Want to know more about this case? Contact Stephan!
- Stephan Reschke
- Head of Branding Int.
- +31 6 30 13 39 68
- stephan@totaldesign.com