The spotlight on VBO’s activism
The strategic repositioning of the VBO, the professional association for estate agents and surveyors professional association comes to life through a variety of thematic campaigns.
Origins highlighted
The Dutch housing market is in a constant state of flux. And not always to everyone’s advantage. Since its foundation, VBO has been committed to a more balanced real estate market. In the interests of both its members and the consumer. VBO has always remained faithful to its campaigning roots, and it was felt that this could be better communicated to both consumers and current or potential members.
Bringing familiar themes back to life
VBO’s new strategic positioning, which we developed together with them, comes to life through a variety of thematic campaigns:
To wait or to act?
More balance. That’s what we’re going for.
Environmentally sustainable or unsustainably expensive?
Affordable sustainability. That’s what we’re going for.
As many clicks on VBO.nl
The number of clicks to VBO.nl has almost doubled. Moreover, the display campaigns have enjoyed viewing figures well above the benchmark.
- Joppe Andriessen
- Creative Strategy & Communication Director
- +31 6 284 90 851
- joppe@totaldesign.com
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