The power of brand experience in signage

More than a Signpost

At TD, we see signage not just as a practical wayfinder, but as an opportunity to enhance the brand experience. With clear measurement systems and thoughtful icons, we ensure visitors can navigate effortlessly while immediately connecting with the brand’s identity.

Consistent measurement systems bring harmony and balance to all signage, creating a cohesive look and feel that seamlessly aligns with the brand.
We are proud that this design has won both a Gold and a Silver IDA Award. A wonderful recognition for a project where the identity of Firda and the atmosphere of the stadium naturally come together.

Icons: More than just symbols

Icons are powerful visual tools that convey information quickly and effectively. They play a crucial role in signage, as they communicate universal messages—regardless of language barriers.

When icons align with a brand’s visual style and values, they not only enhance functionality but also strengthen the brand experience. This makes communication within a building a seamless extension of the brand’s identity.

Wayfinding

Functional signage, such as directional signs, floor indicators, and room labels, should guide visitors effortlessly. That’s why we ensure that every sign is not only clear and intuitive but also perfectly aligned with the brand identity and architecture.

In this way, we create an experience where functionality and design seamlessly come together.

Enhancing Brand Experience with signage

In addition to universal signage, we designed window films and wall prints for Firda at the Cambuur Stadium location. This brings Firda’s identity and values to life, making them tangible for students.

Window Films

Window films not only provide privacy in certain rooms but also serve as a creative canvas. By using patterns and colors that seamlessly align with the brand, they enhance the visual identity and atmosphere of the space.

Wall prints and spatial elements

Wall prints can tell stories or reinforce visual themes, while spatial elements such as 3D logos, coffee corners, and partition walls provide a personal experience.

Firda/Cambuur Skyboxes and seating area

TD also designed the shared spaces in the stadium, including the skyboxes and the seating area for Firda at the Cambuur Stadium.

The design is based on a mix of Firda’s identity and football elements. The skyboxes feature refined prints that blend Firda’s style with subtle football references, while the stand area gets a vibrant look with Firda’s signature angled ‘panels.’

Exterior facades

TD has equipped several Firda locations with exterior window films that seamlessly align with the design and brand identity. These films enhance Firda’s visual identity and create a cohesive appearance, both inside and outside. Whether at the Cambuur Stadium or other locations, the choice of materials and designs helps strengthen Firda’s unique style, making the brand easily recognizable everywhere.