Storytelling in Offshore Engineering
A targeted content marketing campaign, strengthening the position of GustoMSC as a thought leader in the international offshore market.
The Pioneers of Offshore Engineering
GustoMSC differentiates itself through high-quality technological design solutions in the international offshore energy market. We describe this maritime engineering consultancy in all communications with the tagline ‘The Pioneers of Offshore Engineering’. Through storytelling, the intelligence of the engineers is revealed in an inspiring way, while a content marketing campaign helps win new orders.
Strengthen knowledge authority
The purpose of content marketing is to increase conversion. This means we have to demonstrate GustoMSC’s added value to clients. We do this by providing evidence on important themes such as total cost of ownership, safety, efficiency and sustainability. Making the brand valuable, relevant and consistent.
Target group is leading
At the heart of the content strategy is the relations magazine Inside, where things are described primarily from the perspective of GustoMSC clients. In addition, we developed thematically consistent stands, landing pages and newsletters, as well as a branded content platform with videos and animations. All informative and promotional resources are continuously fine-tuned to the information needs of the target group, so that they make the maximum possible contribution to the GustoMSC sales team’s results.
Spectacular photography and video, crystal-clear infographics, and above all a distinctive design make the relevant content inspiring and effective. This very special campaign continuously reinforces the leading market position of GustoMSC, who have recently received orders from Maersk, IMI and Shimizu Corporation.
Gold Award IDA
Zowel met inhoud als vorm heeft het communicatieprogramma indruk gemaakt: in mei 2018 won het project een Gold Award bij de International Design Awards
Want to know more about this case? Get in touch with Sieds!
- Sieds de Boer
- Head of Storytelling
- (+31) 06 23 63 14 22
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