15,000 alumni follow Radboud University every week
A technical content platform and cross-media campaigns have turned alumni into an engaged community of 20,000 members who can help Radboud University.
Communication too fragmented
Radboud University in Nijmegen is one of the Netherlands’ thirteen universities, and one of just seven covering the broad spectrum of faculties. Communication with alumni was spread across those faculties. As a result, reach and impact were not high. And because responsibility for that communication was spread across the university, it barely contributed to the positioning or profiling of the university as a whole.
Involving alumni provides lifelong learning
Abroad, and specifically in the US, universities maintain close contact with their alumni. And that’s enjoyable and beneficial for both university and alumni: academic news is spread faster and more effectively, the university keeps abreast of what’s going on in the market, alumni continue to learn, and the wealthier alumni often contribute financially to research.
Radboud Recharge was developed by the university to engage and interest alumni. We designed the strategy, as well as the technical architecture and roadmap, plus the accompanying digital platform from which all academic communications are provided from a central point.
The platform uses the existing systems that everyone was already using to enter and manage their articles. So in terms of editing and technology, it fitted in perfectly with existing routines.
Cross-media campaigns to increase the number of subscribers
Steps have been taken to increase the number of subscribers, adopting cross-media campaigns that employ social banners, email marketing, social media and boosting social media, and a physical magazine. All within the same brand name.
The was done in collaboration with our partner Gloed Communicatie.
The counter now stands at almost 15,000 subscribers and the impact of articles, measured in returning users and reading time, has increased more than tenfold.