Creating brands is one thing, building them is another. We’re creatives who also like to think in structures, simultaneously engaging both our right and left brains.
Because whether it’s designing interiors, signage or exhibition stands, or creating websites, apps, dashboards or campaigns, the essence of the brand must be tangible and visible to the target group at every contact moment. So this isn’t just about design, but also behaviour and tone of voice.
We also help employees within an organisation manage the company’s identity with (video) training, guidelines and inspirational examples. So the brand comes to life within a company and people start to use it. At all times, the aim is to give structure and inspire, because developing a brand is an ongoing process. And if there’s one thing we’ve noticed over the years, it’s how the best house styles are the ones that people like to work with.
Accessible to a broad audience
Increasing accessibility and wide recognition for a topic of social importance as well as the organisation dedicated to addressing it. Clear colours and simple illustrations reinforce one another. And together strengthen the identity of Stichting Lezen en Schrijven.
How DNB became visible again
The challenge was to win back people’s confidence after the financial crisis, without being too conspicuous about it.
From cooperative to global company
Thanks to a full rebranding, Royal FloraHolland now not only appeals to its members but has been transformed into a market-oriented global company.
How can we help you?
Total Design believes in the power of difference. Different people from different disciplines: technology, communications and branding working together to help brands develop and grow.Get to know us