Creating brands is one thing, building them is another. We’re creatives who also like to think in structures, simultaneously engaging both our right and left brains.
Because whether it’s designing interiors, signage or exhibition stands, or creating websites, apps, dashboards or campaigns, the essence of the brand must be tangible and visible to the target group at every contact moment. So this isn’t just about design, but also behaviour and tone of voice.
We also help employees within an organisation manage the company’s identity with (video) training, guidelines and inspirational examples. So the brand comes to life within a company and people start to use it. At all times, the aim is to give structure and inspire, because developing a brand is an ongoing process. And if there’s one thing we’ve noticed over the years, it’s how the best house styles are the ones that people like to work with.
Raising pension awareness, and awareness of BeFrank.
Thinking about your pension, if that is still a long way off, is not something we do every day. In most cases, your pension is arranged for you by your employer and, as a result, most people are not very aware of their pension situation. But lack of insight into your pension can lead to making wrong choices that can have far-reaching consequences for later. Total Design worked on a campaign for pension administrator BeFrank.
Accessible to a broad audience
Increasing accessibility and wide recognition for a topic of social importance as well as the organisation dedicated to addressing it. Clear colours and simple illustrations reinforce one another. And together strengthen the identity of Stichting Lezen en Schrijven.
How DNB became visible again
The challenge was to win back people’s confidence after the financial crisis, without being too conspicuous about it.
How can we help you?
Total Design believes in the power of difference. Different people from different disciplines: technology, communications and branding working together to help brands develop and grow.Get to know us