Merken willen in één oogopslag herkenbaar zijn. Dat zien we dan ook als één van de belangrijkste doelstellingen van branding. En dan gaat om het om veel meer dan alleen logo, kleuren, typografie en stijl van fotografie.
It’s increasingly about the communication, interaction and flow of an identity, including sound. It’s all about the experience (UX) and coherence (BX). We don’t simply want to position the brand as strongly as possible. We also want to position it such that the identity contributes to the efficiency and effectiveness of the entire organisation.
Whether it’s a new brand, or an existing one that needs to be repositioned, brands want to stand out, either because they’re a market leader or because they’re a challenger. This means there is always a strategic and creative challenge; something we love. It’s no coincidence that we help create some of the market’s strongest brands, and have been doing so since 1963.
As of 2021, The Royal Epilepsy Fund and De Epilepsie Vereniging join forces as one team: EpilesieNL. It’s the perfect time for a completely new and unique branding and marketing approach. The aim of the merger is to maximise research, recruitment and communication, and bring people together. One in 100 people has one of the 2,500 types of epilepsy. Seizures are brought on by a sudden, temporary disruption of the electrical activity in the brain.
A bank that enables people to do more of what moves them
In a collaboration, ING and Total Design are evolving ING’s brand to align it with their new strategic brand positioning.
Your perception is constantly shifting
"As far as your mind is concerned, nothing happens the same twice, even if in every technical sense, the thing is identical. Your perception is constantly shifting. It doesn’t stay in one place." – Brian Eno
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Total Design believes in the power of difference. Different people from different disciplines: technology, communications and branding working together to help brands develop and grow.Get to know us