Merken willen in één oogopslag herkenbaar zijn. Dat zien we dan ook als één van de belangrijkste doelstellingen van branding. En dan gaat om het om veel meer dan alleen logo, kleuren, typografie en stijl van fotografie.
It’s increasingly about the communication, interaction and flow of an identity, including sound. It’s all about the experience (UX) and coherence (BX). We don’t simply want to position the brand as strongly as possible. We also want to position it such that the identity contributes to the efficiency and effectiveness of the entire organisation.
Whether it’s a new brand, or an existing one that needs to be repositioned, brands want to stand out, either because they’re a market leader or because they’re a challenger. This means there is always a strategic and creative challenge; something we love. It’s no coincidence that we help create some of the market’s strongest brands, and have been doing so since 1963.
Your perception is constantly shifting
"As far as your mind is concerned, nothing happens the same twice, even if in every technical sense, the thing is identical. Your perception is constantly shifting. It doesn’t stay in one place." – Brian Eno
World leader in micro-precision
New brand for world market leader in micro-precision components.
4 million daily visitors
How do you give the three major public TV channels, each with their own profile, their own visual identity — without losing sight of the overarching identity. And without forgetting to guide 4 million daily viewers quickly and without distractions to the dozens of programmes from 9 different broadcasters, each of whom must also get the space to profile themselves.
How can we help you?
Total Design believes in the power of difference. Different people from different disciplines: technology, communications and branding working together to help brands develop and grow.Get to know us