Strong>Brands want to be recognizable at a glance. We see this as one of the most important objectives of branding. And it’s much more than just logo, color, typography and style of photography./strong>

It’s increasingly about the communication, interaction and flow of an identity, including sound. It’s all about the experience (UX) and coherence (BX). We don’t simply want to position the brand as strongly as possible. We also want to position it such that the identity contributes to the efficiency and effectiveness of the entire organisation.

Whether it’s a new brand, or an existing one that needs to be repositioned, brands want to stand out, either because they’re a market leader or because they’re a challenger. This means there is always a strategic and creative challenge; something we love. It’s no coincidence that we help create some of the market’s strongest brands, and have been doing so since 1963.

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Total Design believes in the power of difference. Different people from different disciplines: technology, communications and branding working together to help brands develop and grow.

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