Strong>Brands want to be recognizable at a glance. We see this as one of the most important objectives of branding. And it’s much more than just logo, color, typography and style of photography./strong>
It’s increasingly about the communication, interaction and flow of an identity, including sound. It’s all about the experience (UX) and coherence (BX). We don’t simply want to position the brand as strongly as possible. We also want to position it such that the identity contributes to the efficiency and effectiveness of the entire organisation.
Whether it’s a new brand, or an existing one that needs to be repositioned, brands want to stand out, either because they’re a market leader or because they’re a challenger. This means there is always a strategic and creative challenge; something we love. It’s no coincidence that we help create some of the market’s strongest brands, and have been doing so since 1963.
Gorilla IT designs, develops and delivers IT that moves organizations forward. In doing so, they deliver perfect-fit technology that pushes boundaries. Using a structured approach and the keen insights of their experienced team, they can quickly identify a client's IT issues and realize and implement the perfect solution. Only the branding solutions remained to be seen.
TÜV NORD GROUP
A global rebrand to modernise and unify an iconic German rooted organisation.
Moving forward together. From 2023, Friesland College and ROC Friese Poort will merge as one large educational institution, giving them the right scale to really make a difference in the region. Offering courses together is not only efficient, but above all more visible and recognizable for the outside world.
How can we help you?
Total Design believes in the power of difference. Different people from different disciplines: technology, communications and branding working together to help brands develop and grow.Get to know us
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