Merken willen in één oogopslag herkenbaar zijn. Dat zien we dan ook als één van de belangrijkste doelstellingen van branding. En dan gaat om het om veel meer dan alleen logo, kleuren, typografie en stijl van fotografie.
It’s increasingly about the communication, interaction and flow of an identity, including sound. It’s all about the experience (UX) and coherence (BX). We don’t simply want to position the brand as strongly as possible. We also want to position it such that the identity contributes to the efficiency and effectiveness of the entire organisation.
Whether it’s a new brand, or an existing one that needs to be repositioned, brands want to stand out, either because they’re a market leader or because they’re a challenger. This means there is always a strategic and creative challenge; something we love. It’s no coincidence that we help create some of the market’s strongest brands, and have been doing so since 1963.
For You. For Me. For Life.
Sanquin is the Dutch organization that is responsible for the blood supply in the Netherlands. Together with about 400,000 donors, they save about 80,000 lives every year. But there's more. Sanquin offers complex diagnostics and reagents and is a high-quality research institute. Sanquin is at the heart of society, and just like that society, Sanquin is also changing. Total Design contributed to this transition in close collaboration with Sanquin.
Tracking down the right people
ProRail faces the biggest challenge in its 180-year existence: within ten years, up to 40% more passengers will be transported by rail, and freight transport will grow by 50%. This is challenge requires attracting the right people with an inspiring employer brand.
Dafang Holland Creative Village
Dafang is one of 150 traditional Chinese rural villages in Jinxi County Municipality in southeastern China. As in many places in the world, the countryside in China is facing a population decline. China is making an enormous effort to revitalize its deserted countryside. The stimulation of rural tourism has an important place in this effort. In this context, Jinxi County council has asked the Dutch IVEM to transform one of its villages into a tourist attraction where the younger generation of Chinese urbanites would like to visit. IVEM chose Total Design to design the village’s new visual identity.
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Total Design believes in the power of difference. Different people from different disciplines: technology, communications and branding working together to help brands develop and grow.Get to know us