Zuiderlicht joins Total Design

Creative agency Zuiderlicht has become part of Total Design as of July 1st 2022. With this strategic partnership, Total Design and Zuiderlicht are strengthening their position in the disciplines of technology, communication and branding in the south of the Netherlands and in Belgium.

Zuiderlicht and Total Design fit together seamlessly within their expertise. They both look at technology, branding/design, strategy and communication with an integrated view. The Maastricht agency is among the best in the Netherlands, and has been a known name outside Limburg for over 35 years. Zuiderlicht combines creative and strategic thinking with high-quality output in digital, design and campaigns.

As managing director of Zuiderlicht, Peggy van Sebillen supervises the collaboration with Total Design, before starting at her new position as director of operations of the Bonnefantenmuseum Maastricht in August 2022. The successor of Peggy will come from within Zuiderlicht. Like TD, Zuiderlicht will work with intrepreneurial teams that each fall under the responsibility of a Head of Team and a creative lead.

Peggy van Sebillen, Managing Director Zuiderlicht:
‘It is a long-cherished dream of mine that has come true to make an important contribution to art and culture in Limburg from the Bonnefanten Museum. The collaboration with Total Design feels logical and familiar and gives a boost to our organisation. I am proud that I can now give space to talented colleagues and I am convinced that the cooperation will also be an enrichment for our clients.’

Koen de Groot, CEO Total Design:
‘We have known Zuiderlicht for some time and have always been impressed by the level of their work. In addition, the views and the cultures fit seamlessly: there is the same passion to focus on content and make everything as good and as beautiful as possible for our clients. Just like TD, Zuiderlicht has never deviated from its own progressive course and thus has built a very strong name.’

Investment company Successor from Zeist, which has been involved with Total Design for years, has made the collaboration between the two companies possible. Harry Smeets of Successor indicates that he would like to see Total Design’s market position grow, and sees opportunities for this in the strategic collaboration with Zuiderlicht.