26 September 2023

Total Design connects Kooyman with Caribbean heritage

Kooyman is the store of choice for do-it-yourselfers and professionals alike in the Caribbean. With 8 locations and more than 650 employees, Kooyman B.V. is the market leader in hardware, building materials and home improvement in Curaçao, Aruba, Barbados, Bonaire and St. Maarten. Whether for homes, offices, stores or other structures, Kooyman’s materials almost always play a role in construction or maintenance. For professional builders, there’s even a “Drive Thru.”

Kooyman is a beacon for local communities, offering more than just customer-friendly products. They collaborate and develop solutions to support residents and improve housing in the Caribbean. Kooyman offers innovative solar energy solutions for homeowners who embrace a better future and want to minimize their environmental impact. This reflects Kooyman’s brand essence “Building a better future together”

Colorful heritage

In the early 19th century, a doctor on Curaçao noted that many people had eye problems, which he attributed to the sun’s reflection on the white houses. He urged the island’s governor to introduce an ordinance requiring homeowners to paint their houses in vibrant colors. This law was in effect for about a hundred years, and even in the early 20th century, houses were still painted in a colorful palette.

Walking through the streets of Curaçao, you are enchanted by the profusion of colors – blue, yellow, pink – that pass before your eyes. Something we got to experience firsthand ourselves. It was immediately clear to us: the colorful center of Willemstad deserves its place on the UNESCO World Heritage List!

The new visual identity fits perfectly with this lively history. Kooyman is the brand that can truly embody this colorful character. This is how we connected the brand to the heritage of the Caribbean.

Under Construction

Kooyman is about to undergo a striking transformation, and we can’t wait to share the new visual identity with you.

Its enchanting Caribbean heritage is being translated into an all-new look and feel that will soon be seen everywhere.

Kooyman is embracing a new style that embodies the culture and roots that will be proudly displayed. A style that connects future and history.

Stay tuned for the big reveal, because at Kooyman, “DIY” will soon be an inspiring and colorful experience like never before.