"The Library" chooses Total Design for National campaign

The Network of Public Libraries has chosen Total Design as the agency for the national campaign that will be rolled out starting in 2024.

Total Design will work on a public campaign for the 133 public library organizations in the Netherlands. They are doing this together with a working group assembled for this campaign from the network of libraries.
The campaign focuses on changing the public’s association with the library. Because libraries do so much more than lending books and promoting reading. It is very important to make this broad offer of libraries known to everyone.

Director VOB, Klaas Gravesteijn: “The network of public libraries in our country stands for learning, asking, meeting, doing, and of course reading. As a Network, we have a common dream: from 4 million library members to 8 million connected users. We have the ambition to mean something in the lives of all Dutch people. This is an important step in realizing that ambition.”

Head of Campaigns at Total Design Milo van der Meij: “The library is more than just reading, fulfilling a broader social function. King Willem-Alexander recently emphasized this in his speech from the throne. We are extremely happy that we can now develop a public campaign for this and align the image with the identity.”

Head of Campaigns at Total Design Milo van der Meij: “The library is more than just reading, fulfilling a broader social function. King Willem-Alexander recently emphasized this in his speech from the throne. We are extremely happy that we can now develop a public campaign for this and align the image with the identity.”