TD wins German Design Award 2025 for the new visual identity of AFS

TD (Total Design) has reached an important milestone with the prestigious German Design Award 2025. This accolade follows the work on the renewed brand identity of AFS, a project where strategy and creativity came together in a powerful visual language that has a direct impact.

AFS, a well-established name in the financial sector, plays a key role in connecting capital with opportunities. With an increasingly prominent presence in the energy market, the company sought an identity that reflects this new dynamic. TD collaborated with AFS on a fresh positioning that not only strengthens internal engagement but also provides a distinctive presence in a competitive market.

The German Design Award jury praised the project for its innovative approach. They highlighted how AFS’s identity creates a self-sustaining energy that sets the company apart in the energy market. The dynamic logo and fresh visual language were seen as a powerful symbol of AFS’s forward-looking ambitions. Additionally, the integration of nature imagery in the communication underscores the commitment to sustainability.

The German Design Award, organized by the German Design Council, is one of the most renowned awards in the design world. The award recognizes projects that push boundaries and set innovative standards.

Read the case here: https://www.totaldesign.com/en/work/afs-we-help-money-improve-the-world/