Mockus joins Zuiderlicht

Combining creative power to create statement from the South

Based on the ambition to continue building a powerful and versatile agency group, Mockus (Heerlen) is part of Zuiderlicht (Maastricht) from 8 December 2023. This means that the expertise already present in design and technology has been supplemented with a specialization in communication and campaign. Zuiderlicht is part of Total Design in Amsterdam.

Complementary disciplines

The two agencies are no strangers to each other. Despite the competitive position the two agencies used to have, the disciplines are mainly complementary to each other. Zuiderlicht has been an established name for over 37 years and houses 20 creative design and tech professionals. Mockus has built a solid reputation in communications and campaigning, from strategy to execution. The team takes up residence at Zuiderlicht, at the Kommel in Maastricht. Some clients were already working with both agencies and can now go to one address. Others will instead become acquainted with the full range and benefit from it. The name Mockus will cease to exist in the course of 2024.

Making a difference with impact

Sem Wigman managed the Mockus team together with his wife Christel Janssen, and continues to do so within Zuiderlicht as well. The two agencies have a lot in common. We share a sense of local connection, a love of art and culture, and a passion for the profession. By joining forces, we can make a bigger difference for the region. We should be proud of what we have here in Limburg.’

Zuiderlicht has recently been developing strongly under the leadership of Carlijn van Selst and Maud van Bilsen. Carlijn van Selst: ‘This merger means that we will have much more power so that we can offer quality on all the issues we encounter with our clients from a solid base.’ Maud van Bilsen adds: ‘Our clients are assured that, if they want to, they can benefit from this broadening of our proposition.’

Total Design strengthens proposition in the south

With this merger, Total Design aims to further expand its successful presence in the creative agency landscape in the south, says CEO Koen de Groot. ‘Zuiderlicht is running with great success in Total Design’s organization. We have wanted to complement the proposition for some time, and are pleased to be able to work with Mockus. This enables us to offer a full range and strengthen our market position in the south. We are taking over entrepreneurship, a high level of creativity and plenty of positive energy, and we are very happy about that.’