11 May 2021
HEMA chooses Total Design again
HEMA is convinced that, as an iconic brand, it must constantly monitor its visual identity and sharpen it where necessary. Total Design will further develop HEMA’s visual identity so that the brand remains suitable for the customer of today and tomorrow.
In the coming months, Total Design and HEMA will collaborate closely to bring more unity to HEMA’s many touchpoints, both internally and externally.
Hugo van den Bos, Strategy Director Branding at Total Design: “Total Design stood alongside HEMA at the launch of their current visual identity and we are thrilled they have chosen us again for a new phase of development. The existing identity has served them well for some time, but will now get a refresh to add more cohesion for the brand overall. We’ve been tasked, along with the Brand Strategy department, to coordinate all key players and align all partners to further strengthen HEMA’s positioning.”