11 May 2021

HEMA chooses Total Design again

Hema kiest voor Total Design

HEMA is convinced that, as an iconic brand, it must constantly monitor its visual identity and sharpen it where necessary. Total Design will further develop HEMA’s visual identity so that the brand remains suitable for the customer of today and tomorrow.

In the coming months, Total Design and HEMA will collaborate closely to bring more unity to HEMA’s many touchpoints, both internally and externally.

Hugo van den Bos, Strategy Director Branding at Total Design: “Total Design stood alongside HEMA at the launch of their current visual identity and we are thrilled they have chosen us again for a new phase of development. The existing identity has served them well for some time, but will now get a refresh to add more cohesion for the brand overall. We’ve been tasked, along with the Brand Strategy department, to coordinate all key players and align all partners to further strengthen HEMA’s positioning.”

Total Design's broad expertise in the field of brand identity has convinced us that the agency is a good addition to our agency pool. With the further development of our corporate identity, we strive to keep the HEMA brand optimally recognizable and relevant.

— Alexandra den Hartog - Head of Brand Strategy & Trade Marketing bij HEMA