Campaign for the Dutch Kidney Foundation: Kidney Week

For the annual fundraising event, “Kidney Week,” we created an integrated campaign that spanned TV, radio, print, and digital channels. Building on the living donation initiative “Turn a full stop into a comma”, this campaign shifts the focus towards donating to local collectors or directly via nierstichting.nl.

The message is clear and urgent: every year, more than 200 kidney patients die because a kidney comes too late. With this campaign, we raise awareness of the issue and call on everyone to contribute, helping to fund vital research into kidney transplants and ultimately save lives.

Together, we work towards a future where everyone can count on healthy kidneys.