FORMANI

Branding Communication Strategy Technology

FORMANI

Obsessed with details

Challenge

As a design brand rooted in South Limburg, FORMANI built a solid reputation. Collaborations with renowned names like Piet Boon put the brand on the international map among architects and interior designers. What started as a request for a digital catalogue with improved functionality quickly evolved into a strategic reorientation. Aimed at strengthening the brand’s positioning, expanding its market, and attracting internationally acclaimed designers.

Idea

A deep dive into the company, its clients, and brand dealers revealed the essence of FORMANI: an uncompromising pursuit of perfection. That insight became the foundation for the tagline Obsessed with details, a promise reflected in every design, every photo, and every word. At the same time, the focus shifted from showcasing designers to positioning FORMANI itself as an authority. This gave the brand more sharpness and depth. The distinctive, high-end look aligns perfectly with the quality and precision of its products. From a catalogue that reads like a brand bible to a website that supports professionals, and seductive sample boxes for finishes and products. Pure. Powerful. Persuasive.

Result

The renewed positioning gave FORMANI a recognisable and confident identity that goes beyond aesthetics. The brand found a cohesive voice that makes craftsmanship and refinement tangible. From brand to market, and from strategy to design. We developed a bold, design-minded, and self-assured presence. The award-winning website and catalogue gave importers and dealers new wings and elevated the brand experience worldwide. Simultaneously, pride grew internally as the identity resonated with the brand’s mentality. Perfection. Not a checkbox but a mindset.

Quote

The new catalogue is absolutely fantastic! It truly reflects the brand, the concept, and the team’s personal approach. I’m completely in love with it. This will be a huge help in promoting FORMANI in the market!

Awards

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