Challenge

As one of the Netherlands’ most trusted suppliers of building materials, Stiho has been a partner to builders for almost a century. But the construction world is changing fast: professionals are under pressure, digitisation is accelerating, and the demand for advice, sustainability, and speed keeps growing. As a committed family business, Stiho wanted to redefine its role: from supplier to full-service partner for builders. A brand that not only delivers materials but makes building easier, faster, and smarter across every channel.

Idea

Ahead of its 100th anniversary, Stiho partnered with TD to transform its positioning, identity, and customer experience. The new brand positioning “More building power” reflects Stiho’s role as a reliable partner who gives professionals the tools, time, and confidence to focus on the real work. The promise “Time for the real work” sums it up: Stiho takes care of the rest.

A modular identity system was built around stacked layers – a visual metaphor for how construction works. In stores, a new concept combines clear routing, personal contact, and speed. Digitally, a new webshop and app offer the same experience: fast, intuitive, and connected to builders. Smart filters, live stock, and project tools make ordering seamless. A brand platform, toolkit, and workshops ensured consistent rollout and internal alignment.

Result

Stiho now stands on a strong foundation for growth – ready for new categories, propositions, and logistics hubs.

Customers experience one clear brand wherever they meet Stiho: online, in-store, or on-site. The new store formula is clear and human. The digital journey is personal and fast.

Customer loyalty and conversion are up – builders order more often, faster, and with purpose. Stiho has become the builder’s true partner – delivering more building power every day.