Challenge

For Liberty Dental Group, publishing an annual report was a first. More than just numbers, the goal was to tell the story behind the growth — about the people, the mission, and the commitment to sustainability.
The report needed to inform, but above all, connect.

Starting from scratch, with no existing content, data, or structure, the challenge was clear: create a report that colleagues, partners, and shareholders could be proud of — one that gives clients and stakeholders a genuine insight into who Liberty Dental Group really is.

Idea

Together with Liberty Dental Group,
TD Cascade built the foundation for the
report through workshops, interviews and collaborative sessions.

We helped shape the structure, developed the narrative and designed a visual concept that reflects the organization’s values ​​and ambitions.

Beyond results, the report gave space to personal stories, strategic choices and
future sustainability goals.

Result

The final report is open, informative and personal, a clear reflection of Liberty Dental Group’s identity.

It connects people to the organization’s purpose and progress and brings everything together in one cohesive story.

A report with impact.