Challenge

a.s.r. (a Dutch insurance company) wanted to evolve its annual reporting from a traditional offline format to a multi-channel experience.

One that reflects its strategic pillars and communications with consistency across investor relations and corporate communications.

Idea

As a long-term reporting partner, TD Cascade guided a.s.r. through this transformation.

We developed a visual concept aligned with a.s.r.’s strategy, implemented Tangelo tooling for both PDF and online output and took responsibility for concept, design, content development, coding and ongoing support.

Co-creation was key throughout the process.

Result

The new reporting approach enabled a.s.r. to communicate with clarity and consistency across channels. Where the visual concept is primarily used for all reporting, it is also applicable to other corporate communications and investor relations activities.

TD Cascade continues to provide design support whenever updates or refinements are needed.

For its 2020 and 2024 reports, a.s.r. received the FD Henri Sijthoff award for best annual report.