Challenge

Royal FloraHolland, an international floriculture marketplace, wanted to elevate its annual reporting to reflect its strategic transformation and sustainability ambitions.

With CSRD on the horizon and increasing stakeholder expectations, the need for clarity, consistency and relevance became more urgent than ever.

Idea

As reporting partner, TD Cascade supported Royal FloraHolland in developing a clear reporting structure and concept and design aligned with its strategic themes. We provided analysis on ESG narrative and CSRD readiness, designed a visual concept that connects reporting with broader corporate communications and implemented tooling for both PDF and online output. Our team was responsible for concept, design, content development and ongoing support.

TD Cascade developed a distinctive visual story for Royal FloraHolland rooted in its core product to express its key values ​​as a cooperation. Engaging imagery with floral details supported by remarkable case stories to show and tell how Royal FloraHolland adds value for its members and the floriculture sector.

In addition TD Cascade designed a new set of brand aligned infographics in support of Royal FloraHolland’s sustainability statements.

Result

Royal FloraHolland now publishes an annual report that communicates progress and impact with clarity and credibility.

The visual concept is used consistently across reporting and investor communications, reinforcing the cooperative’s identity and strategic direction.

TD Cascade continues to support Royal FloraHolland with design updates and tooling integration as reporting requirements evolve.